Hard working men don't have time to mess around with messy sprays that leave them smelling like they were attacked by the perfume lady at the mall. They need a fool-proof way to smell good on the go. These concentrated cologne balms melt at your fingertips for precision scent application.
A 1.5 oz tin lasts a good long time even with multiple applications per day. Smells like an old oak barrel, not booze.